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"A menswear brand exploring the individuality of style through the expression of fabrication and feeling."
Homegrown British London based brand, founded in 2015 by British Fashion Designer Walé Adeyemi (MBE). The starting point of the brand was to develop a menswear brand which was ready to explore new areas, and recreate classic styles of ponchos and bomber jackets.
The New County mainly specialises in faux fur, but also uses heavy cotton, nylon and wax. As there is no one-size-fits-all formula when it comes to finding your perfect power outfit, we try to always have a variation of styles and sizes.